Want a simple, powerful SEO tip? Wait for it… wait for it… it’s “Title Tags”! Use them to describe what your business DOES, not to just list your business name alone.
What Is a title tag?
A title tag is a short phrase you insert in your website’s HTML header which tells search engines how to display your site in the search listings – as you know, this is very important.
Here is an example of how this would look in HTML for a financial advisor in Toronto. Note that for small businesses, you should not list your company name by itself. Your company would benefit from telling the user what your company actually does in the title tag.
Of course, the META tag below it is also important as a further descriptor, but that’s a different topic.
Why title tags matter
When users are searching for your product or service, they are more likely to click your listing based on how you describe your company in your title tag rather than by your company name alone. If you are a small business, chances are they don’t yet know you by name but are instead seeking only what you offer them.
How to use them for maximum impact
Describe your offer or service followed by a dash, then your company name. Or vice versa – your company name followed by a dash, then describe your offer or service.
Make sure you really research what your target market is searching for. You need to match your offer’s wording to that of their search terms and also to match what your company actually delivers. It’s a fine balance but worth the effort.
Larger organizations can also benefit from having a description in their title tags but the impact is greater for those lesser known companies.
What This Means for You
Do a search for your company on Google to see how your title tags are listed. Ask yourself if it clearly explains what you do and if it is written in a way which matches what your target market is inputting in the search engines.