5 PRODUCTIVE WAYS TO USE A GRAPHIC DESIGN RETAINER
Tips for busy marketing studios
1) Outsource your design overflow to avoid studio backlog
Your full-time designer gets overloaded with work from time to time - it’s nothing new. When this happens or when your designer is away, you can use your retainer as a reliable backup and avoid overdue projects and disappointing the managers. You save money by avoiding the recruiter fees, overhead costs and fringe benefits incurred if you hire an in-house designer.
2) Explainer videos or motion graphics
I’ve seen corporations spend as much as $17,000 on just one custom explainer video. With a graphic design retainer, you can do them for much less and save your marketing budget.
An explainer video describes your product or service through custom motion graphics accompanied by voice over narration and some background music. These typically reside on a home page, landing page or as a social media ad. They are short in duration and you can even replace the spoken narration with subtitles if you’re targeting mostly mobile users which have their sound turned off. You can watch a sample here.
Think of the many ways you can repurpose the content of an infographic if you had one or two new designs a month! You could turn that infographic into a social media post, a PDF fact sheet, an image for your website, or you can break it apart into individual social posts so you have new content to distribute throughout the month.
Start thinking of empathetic ways you can help your audience and turn those answers into easily consumable and shareable infographics.
4) Rebranding or updating your old marketing files
If a brand redesign is a current topic for your marketing team, you’ll likely have to update old PDFs, fact sheets, forms, sales material and brochures to the new guidelines. Some may require only content updates; some, a complete redesign. Using a retainer service is an efficient way to have these completed without slowing down production. Let your internal designers focus on higher profile projects.
5) Frequently creating new marketing materials
Since I’ll act as your off-site designer with a deep understanding of your brand guidelines, templates, fonts, colours and imagery, you won’t need to hunt for or train a new freelancer every time you have design overflow. You can simply brief me on your project and I will get to work just as efficiently as a regular in-house designer.
Common projects are brochures, motion graphics, web graphics, signage, infographics, PowerPoint presentations, ads, logos and trade show material. Think about all the new projects coming down your marketing pipeline and how you can complete them with a retainer instead of recruiting a new expensive in-house designer.
- I’m incorporated and bonded meaning I’m HR department friendly.
- I can travel to your office any time to discuss detailed projects in person if phone, email or video conferencing won’t suffice.
- We can transfer files either through my FTP or through yours for easy proofing and meeting tight deadlines.
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